FBA Ships Your Orders. It Doesn't Build Your Brand.
Amazon FBA hands your fulfilment — and your customer relationship — to Amazon. OGOship gives you Amazon sales with your own branded experience, your own customer data, and a 3PL built for what happens after the sale.
FBA or FBM — Here's What You're Actually Choosing Between
When you sell on Amazon, you choose who handles fulfilment. That choice determines more than logistics — it determines who owns the post-purchase experience.
FBA (Fulfilled by Amazon) Amazon warehouses your stock, picks, packs, ships, and handles returns. You get Prime eligibility. You lose everything else: your branding, your customer data, your ability to intervene if something goes wrong. Returns go back to Amazon, not to you. The customer never interacts with your brand after checkout.
FBM (Fulfilled by Merchant) You fulfil the order — either yourself or through a 3PL partner. Amazon sends you the order. You control the packaging, the tracking experience, the returns process, and crucially, the customer relationship. You keep the data. You keep the brand touchpoints. You keep the ability to bring that customer back.
For brands that care about repeat purchases, FBM is the only model that makes it possible.
Amazon Orders. Your Brand. One System.
OGOship handles FBM fulfilment from warehouses across Europe and the US — so you can ship Amazon orders fast, from the location closest to your customer, without losing control of your brand.
- Branded packaging — your boxes, your inserts, your unboxing experience. Not Amazon's.
- Branded tracking — customers follow their order on your tracking page, not a carrier's.
- Your customer data — full order history, so you can follow up, remarket, and retain.
- Multi-channel from one system — fulfil Amazon orders and your own store from the same inventory, the same platform.
- Returns portal — manage Amazon returns yourself, with exchange-first flow and store credit to recover revenue you'd otherwise lose.
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FBA: Fulfilled by Amazon
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FBM: Fulfilled by Merchant
Fulfilled by Amazon
What is FBA
and how does it work?
FBA is short for Fulfilled by Amazon. What that means is that Amazon takes care of all the logistics and orders from their platform until they are delivered to the customer's doorstep.
FBA steps:
- The merchant ships their good to the Amazon fulfillment center.
- Customer’s place their orders on the Amazon website. Amazon will deliver the product to the consumer within the next couple of days. Amazon handles all the orders, logistics, freight, and returns.
- The merchant will get paid by Amazon, minus their fees.
Pros and Cons:
Pros:
- With FBA the customer service and returns will be handled by Amazon. Both can be a hassle for a small business owner, but with having Amazon handling that you also might lose some of your customer relations.
With FBA you also have Amazon Prime as an option. With Amazon Prime, the customer can have free shipping and other benefits in their accounts.
Cons:
- With FBA you have little to no order customization. Sellers must comply with the existing Amazon order flow.
- Items are shipped in Amazon boxes instead of your own branded boxes.
- The warehouse costs are often higher compared to other 3PL companies and usually even higher during holidays.
- Customer complaints and solutions are based on standard processes which may pose only a small opportunity for dialogue with the consumer upon a faulty product or order.
- When fulfilled by Amazon, you will not receive any customer information. This means that cross marketing, retargeting and additional sales will not be possible.
Fulfilled by Merchant
Winning the Amazon Sale Is the Easy Part.
Most brands that switch from FBA to FBM do it to cut costs. That's a good reason. But the bigger opportunity is what you can do with the customer relationship once you own it.
A customer who buys from you on Amazon is a customer you can bring back — if the experience after the sale earns it. Branded tracking, proactive exception handling, a frictionless return, a store credit that lands in their inbox: these are the moments that turn a one-time Amazon buyer into a direct, repeat customer.
That's the gap OGOship is built to close.
Fulfilled by OGOship
OGOship as your Amazon partner
With over a decade of experience within e-commerce logistics and our unique network of warehouses, OGOship is ready to be your Amazon FBM partner.
Using OGOship as your fulfillment partner for Amazon has many benefits. It gives you the ability to handle all your logistics from one system – whether you are selling through your own e-commerce store, Amazon, or both.
Launch with ease
Ready to fulfil Amazon orders without giving up your brand?
Talk to us about FBM fulfilment. We'll show you how OGOship handles Amazon orders across Europe and the US — with your branding, your data, and post-purchase tools built in.
Contact sales
Have a question or want to get a quote on our services? Submit your message through our contact form and a member of our team will get back to you within 24 hours.