OGOship Blog

OGOship attentended Emeet in Gothenburg Sweden, an event for e-retailers organized by Ehandel.se, Sweden's biggest e-retailer meeting place. OGOship was a partner at the event, holding two workshops for attending e-retailers. The theme at Emeet for OGOship was the "New supply chain" and "Multi-location warehousing"

The popularity of e-commerce is increasing every year. Domestic digital consumers usually make their online purchases at domestic online stores. However, country borders do not cause restrictions. According to a study carried out by the Finnish Commerce Federation, more than 40 percent of domestic euros end up in foreign online stores. A cross border online store offers unseen opportunities, as well as challenges. The internationalisation of an online store’s operations has never been easier, at least in theory.

The business operations of an online store owner are mainly online as the term suggests. An online store is not however always completely online.

An online store owner’s store is online, the customers are online, the customer service takes place online and creating the interest to purchase takes place online. This does not, however, guarantee that the online store owner him-/herself would be independent from time and location. Products are sent and there are daily chores to be completed at the warehouse. The online store itself is online, but the shipment of physical products requires physical presence.

Domestic digital consumers usually make their online purchases at Finnish online stores. Country borders do not however cause restrictions. According to a study carried out by the Finnish Commerce Federation, more than 40 percent of Finnish euros end up in foreign online stores. A cross border online store offers unseen opportunities, as well as challenges. The internationalisation of an online store’s operations has never been easier, at least in theory.

The global e-commerce market grows each year. Consumers’ trust in online sales increases and orders are submitted more and more internationally. Succeeding in international competition requires a smart online store, marketing focused on the target group, efficient logistics chains as well as a selection of delivery methods out of which everyone can find a suitable delivery method.