As an online store retailer, your success depends on persuading online store visitors to buy your products (improve conversion rate). Furthermore you need to persuade your customers to buy from you over and over again (improving lifetime value).  Do you know how to influence your online store visitors to buy? Boost conversion with persuasion marketing!

Domestic digital consumers usually make their online purchases at Finnish online stores. Country borders do not however cause restrictions. According to a study carried out by the Finnish Commerce Federation, more than 40 percent of Finnish euros end up in foreign online stores. A cross border online store offers unseen opportunities, as well as challenges. The internationalisation of an online store’s operations has never been easier, at least in theory.

The global e-commerce market grows each year. Consumers’ trust in online sales increases and orders are submitted more and more internationally. Succeeding in international competition requires a smart online store, marketing focused on the target group, efficient logistics chains as well as a selection of delivery methods out of which everyone can find a suitable delivery method. 

The two dimensions of e-commerce sales – the decision to order and the decision to keep the order.

In terms of the growth of an online store, we have discussed in previous texts the increase of online store visitor counts, converting visitors in to customers, as well as increasing additional sales for each order. Next, we shall discuss the essential dimension of an online store: how to confirm a customer's decision to keep an order?

The same rules of law for increasing sales profit apply to both an online store as a brick and mortar store or in solution sales. The more you sell to a customer, the better sales profit you will achieve. Before developing additional sales, the online store should ensure a sufficient number of visitors to the website by optimising the content of the site and the technical implementation, as well as by marketing and campaigning. When these two foundations of an online store’s sales are in place, we begin to develop additional sales and cross sales.