NettiVarasto mahdollistaa verkkokauppasi kasvun

Verkkokauppa ei tunne rajoja

Verkkokaupan suosio kasvaa vuosi vuodelta. Kotimainen digikuluttaja tekee verkko-ostoksia yleensä suomenkielisistä verkkokaupoista. Maan rajat eivät kuitenkaan pidättele. Kaupan liiton selvityksen mukaan ulkomaisiin verkkokauppoihin valuu yli 40 prosenttia suomalaisten euroja. Rajat ylittävä verkkokauppa tarjoaa ennennäkemättömiä mahdollisuuksia, mutta myös haasteita. Verkkokaupan toiminnan kansainvälistyminen ei ole koskaan ollut helpompaa, ainakaan teoriassa

Verkkokaupan markkinassa valtavat mahdollisuudet.

Suomalainen kuluttaja odottaa voivansa ostaa mitä tahansa verkosta. Vuonna 2017 verkkokaupan markkinan koko on arvioitu olevan 8,5 miljardia euroa. Vuotta tätä aiemmin Euroopassa käytiin verkkokauppaa 530 miljardilla eurolla. Verkkokaupan kasvu on ollut vuosittain 14-15% luokkaa The European Ecommerce Report 2017 -raportin mukaan. NettiVaraston asiakkaat ovat kasvaneet samassa ajassa yli 100% nopeammin kuin markkina keskimäärin.

”NettiVaraston asiakkaana kasvat kaksi kertaa verkkokauppamarkkinaa nopeammin!”

Kyse on nopeasti kasvavasta markkinasta niin kansainvälisesti kuin Suomessa. Globaalit markkinat ovat suuret, joten suomalaisten verkkokauppiaiden on turha kilpailla keskenään vaan avata ovet kansainvälisille markkinoille. Verkkokaupan näkökulmasta Suomi on yhtä lähellä internetiä kuin muukin maailma, kuten Leevi Parsama asian muotoili Ylen Aamu-TV:ssä.

NettiVaraston asiakkaana kasvutahti on ollut Suomeen toimitettujen lähetysten osalta yli kaksinkertaisesti markkinaan nähden. Mutta mikä on hyvin kiinnostavaa, kansainvälisten toimitusten osalta asiakkaiden liiketoiminta on kasvanut keskimäärin jopa 300 % nopeammin kuin markkina!

NettiVarasto verkkokauppasi kasvukumppanina

Mahdollisuudet ovat rajattomat. Se ei, kuitenkaan tarkoita, että kasvaminen kansainvälisille markkinoille olisi yksinkertaista. Kasvu vaatii paljon työtä, rohkeutta, vähän onnea sekä parhaita kumppaneita, joiden kanssa kasvu on mahdollista.

Logistiikka on verkkokaupan yksi ydinprosesseista. Ydinprosessi on kyseessä silloin, kun toiminto on liiketoiminnan kannalta erityisen tärkeä. Muita liiketoiminnalle tärkeitä prosesseja on verkkokaupassa mm. ostaminen, tuotanto sekä myynti ja markkinointi. Ydinprosessien ulkoistaminen on usein järkevää, varsinkin mikäli oma aika, osaaminen tai kasvun edellyttämät resurssit ovat vähäiset.

Kun verkkokauppa asettaa toiminnalle suuria kasvu tavoitteita, on useimmiten järkevää analysoida ne ydinprosessit, joiden onnistuminen on ensisijaisen tärkeää ja valita oikeat kumppanit tukemaan kasvua. Logistiikan hallinnan, varastoinnin sekä toimittamisen ulkoisaminen NettiVarastolle auttaa verkkokauppaa kasvamaan. NettiVarasto tarjoaa vuosien kokemusta, osaamista ja asiantuntemusta sekä mahdollistaa pienemmän verkkokaupan toimimaan suuren tavoin vahvasti kilpailussa logistiikan kentässä. Ilman volyymiin perustuvia logistiikka sopimuksia on kansainvälisiä markkinoita vaikea tavoittaa kustannustehokkaasti. Ulkoistaminen mahdollistaa myös kasvupiikit, kampanjat sekä kohdemarkkinoiden testaamisen. Kauppiaan ei tarvitse kampanjoidessaan miettiä resurssointia tai toiminnan skaalautumista liian nopeasti. NettiVaraston resurssit ovat käytössä joustavasti ja kustannustehokkaasti.

Me NettiVarastolla luomme kasvuasiakkaillemme määrätietoisesti kasvua seuraamalla kauppiaiden toimintaa ja nostamalla esiin kehityskohteita, sekä parantamalla automaatiota verkkokaupan ja varastonhallinnan välillä. Mahdollistamme asiakkaillemme PRO-palveluita, keräämällä yhteen eri alojen palveluita ja mahdollistamalla niiden käyttämisen vaikka yksittäiseen lähetykseen.

Mikäli sinun verkkokauppasi on kasvussa tai suunnittelee kansainväliseen kasvuun tähtäävää liiketoimintaa
– valitse matkallesi logistiikkakumppani, joka tukee kasvuasi strategisesti.

Lue lisää Nettivaraston palvelusta
Lue lisää kasvuasiakkaiden palveluista

Blogger Outreach

Why a Blog Is Essential To Your Online Store?

Every online store wants to increase traffic to the site. Traffic can be generated many different ways. One effective tool is to engage audience with blogs and bloggers. In many cases content marketing is mainly blog posts. Blogging generates traffic for your site and helps you with SEO. Having more blog posts in your site generates more traffic. In search engines, blogging means more pages for your online store. More pages mean more internal links pointing to your homepage. Internal links are important, but remember external links, that is the links from other sites to your online store. When a blog post gets shared on social media and gets linked to other sites, that is when your SEO ranking improves.
Updating your site regularly is also appreciated by search engines. Keeping a blog helps you with this. Each new post is a sign that your site is active. Google rewards that by ranking your site more highly.

Blog as a marketing content

Blogging gives you the opportunity to write more about the benefits of your products, or tell stories about the products in use. You are able to rank for more key phrases in a blog because it gives you a way to create content around your products. Any product page you link to in your blog post will also benefit if someone links to your post. It isn’t just the fact that someone searching for what you write about will have a better chance of coming to your site. You’ll also give yourself the opportunity to create strong internal links with rich anchor text that link to your product pages.

How about external Bloggers?

Influencer marketing or blogger outreach means that you seek exposure for a product or online store via bloggers. Many bloggers appreciate commercial co-operation with brands and products.

You might want to find out the influencers in your topic who have already established a substantial following. Bloggers can be asked to write about your store in exchange for free access to the products. (Sometimes, money would need to exchange hands as well. It all depends on the relationship the company has with the blogger and what the blogger commands.)

In short blogger outreach is the process of reaching out to bloggers or site owners, i.e. decision makers to a find common point of interest and build relationships. Ask a blogger to write honestly, whether positive or negative. Honesty serves two purposes. First, if all of the bloggers writing about a product give it you glowing reviews it becomes obvious to that the opinions have been bought and are not organic. If the review is slightly negative, it is still effective at generating buzz and interest in your products.

If you have a product or service to promote, you might want to consider finding a Blogger Outreach Service for your campaign. For example Outreach Wizard

E-commerce and Consumer Confidence

Consumer Confidence and Cross-Border Sales

The goal of any successful business is to provide benefits to customers. Key to improve customer experience and satisfaction is understanding the needs of your customers. Start by analyzing the data of your customers, current markets and find out the factors that create satisfaction and loyalty among your customers.

In establishing growth in cross-border sales, online retailer should keep an eye on:

  • Consumer confidence,
  • Online purchasing trends,
  • Delivery issues and
  • Known cross-border obstacles.

Consumer confidence in e-commerce

According to Consumer Conditions Scoreboard 2017, there was increase in consumer confidence for cross-border purchasing in 2016. For the first time, more than a half of the consumers (57.8) were confident in shopping for goods and services from vendors based in another EU country. There has been a dramatic rise from 21.1% 2014, while domestic online shopping sees 72.4% of confidence rate, up 12.4 % compared to 2014.

The United Kingdom, Ireland, Germany and Austria are countries having the highest level of consumer confidence, which is all over 84% in term of domestic buying. This pattern happens again for cross-border online shopping, the United Kingdom leads the ranking with 77%, following by Ireland (76%), Austria (75.6%), and Luxembourg (75%).

Confident rate strongly correlates with the amount of internet usage, level of education whereas age matter seems to impact negatively on this rate. Vulnerable consumers are less confident in shopping online, and men tend to be more confident than women.

Consumer online purchases

In 2016, up to 55% of population admitted purchasing online in previous 12 months. 45.3% of them declared shopping online in the last 3 months and spent 100 to 499 euros. This proportion keeps increasing when consumer confidence is rising year by year.

Age, education, income and employment status have a great impact on online purchases. The more education, income, and younger the age, the more likely they would prefer to shop online. Clothes and sports goods are seen as the most popular goods in online shopping, with 33.9%, followed by household goods (24.2%), and holiday accommodation (22.9%).

Delivery issues

Late delivery is seen as the most common issue faced by the online shopper (25.6% of shoppers complaining compared to 38.1% in 2014). Damaged and wrong delivery (12.1%) are also experienced by e-shoppers, while no delivery is less frequently, only 6.6%. Domestic delivery seems to face more complaints from consumers than cross-border delivery. This is because the amount of domestic deliveries is still far higher than cross-border deliveries.

On average for domestic delivery in EU, 31.4% of buyers have problems with delivery. The proportion was highest in Romania (49%), Poland (48.9%) and the Netherlands (45.4%), the lowest in Luxembourg (18.1%), Austria (19.8%) and France (21.4%). In term of cross-border delivery, the highest incidence was reported in Malta (66.7%), Latvia (43.3%), and Portugal (41.3) and the lowest rate in France (8.8%), the UK (11.3%) and Germany (12.1). In comparison to 2014, this rate decreases 5.8% on average.

Cross-border eCommerce obstacles

There are still one out of four online shoppers experiencing barriers in cross-border purchasing. The most common barrios to consider when reaching new markets are payment methods and delivery issues.

Payment is the most common issue which holds consumers back from buying online cross-border. 12.8% of online shoppers stated their preferred payment is not accepted by vendors. Each country has a different kind of preferred payment methods. In the Netherlands, IDEAL is a must type of payment, while in Denmark, Norway, Spain the most popular payments are debit/credit card, online banking is the most preferred in Finland and cash-on-delivery (COD) seems to be preferred by Romanian, Hungarian, and Croatian.

Delivery and redirection to another site with different prices are also among the problems and challenges for cross-border online purchasers, with 10.1% consumers complaining vendor refuses to deliver to their country. It is now apparent that wide range of delivery options is significant for consumer satisfaction and loyalty. Customizing suitable delivery method, time and cost to separate countries and regions is the best way for sellers to win consumer and outpace your competitors.

Why not start cross-border sales now?

Is your online store shipping cross-border? Online Store markets are rapidly developing and with OGOship you can reach new markets easily and with minimum risk.

OGOShip is easy and flexible logistics solution for growing online stores. We have a strong desire to bring our experience and knowledge in e-commerce logistics to help you generate growth.

OGOship at your service

More information on OGOship international shipments

More information on Consumer Conditions Scoreboard

TOP5 e-Commerce Trends 2018

E-Commerce Trends to Watch for in 2018

The e-commerce market is changing continuously. New trends are coming so fast that previous ones have not yet even been implemented. So, what are the trends to look for now?

Consumer behavior, customer experience and the rapid technological advances will rise in this year’s e-commerce trends. Here are a few tips to watch out for:

Trends in 2018

  1. Knowing the customer is more important than ever.
  2. Customer Experience will be a competitive advantage.
  3. More online stores start cross-border sales.
  4. New technologies are being used in everyday operations.
  5. Growth is generated by courage, innovation and by understanding the customer.

Knowing the customer

The impatience and the level of demand for e-commerce customers is growing. Millennials will rise to purchase decision makers. They will bring in a new customer segment “video only”. In addition, the customer segment “mobile only” continues to grow.
Make sure your Online Store provides interesting features for all target groups in both communications and technology. Customer understanding is important in every phase of the purchase flow. Customer understanding and experience will become the most important asset of your online store.

Even small retailer can win a big race in the global market

It’s common to think that an online store who can sell more cheaply or with a wider range is the only one to succeed in global markets. However, a small player can win the race by focusing on smaller niche markets or products and linking actions to the customer’s passions. Instead of price competition, focus on your strengths and build a story where the customer wants to be involved.

The global market is just a shipment away – What’s your excuse not to be present in all markets?

Selling locally doesn’t differ from selling nationally. Selling globally is almost as easy as selling locally. Why not reach global markets with the right partners?

With OGOship’s easy and flexible logistics solutions you can outsource your warehousing and shipments. Global markets are just a shipment away. With OGOship you can ship worldwide with volume based freight contracts like a professional. Start your international sales today by selecting a few test products, approaching potential customers and see what happens! Starting international shipping has never been easier!

New technologies are being used in everyday operations

E-commerce markets are developing rapidly. There are many must haves: chatbots, voice recognition, augmented reality, bid data profiling, QR codes, omni platforms etc. However, smaller retailers cannot implement everything and keep up the pace in marketing. Luckily, the future is bright for retailers who adapt to the needs of their customers.

Knowing the customers will be more important than ever. The online retailers who will find success in 2018 and beyond are the ones who can successfully evolve along with consumers. Outsourcing logistics online retailer can free time to create growth and focus on developing the core business.

Read more what OGOship can offer for your Online store

OGOship Ambassador

Generate Growth with OGOship

  • Are you an active member in your region’s e-commerce community?
  • Do you have contacts with online retailers of different sizes?
  • Do you enjoy delivering solutions that make life easier?

If Yes – You just might be an OGOship Ambassador

We are looking for e-commerce specialists in the Nordic Countries and in Central Europe to operate as our communicator and contact person in your region.

You can be an online retailer, e-commerce designer, online store builder, platform designer, or basically any active role within the online retailer community of your region. Your task as an OGOship Ambassador is to help with OGOship services with online retailers and who would benefit from outsourcing warehousing & logistics.

OGOship services can be set up easily and with 0€ startup fee up in Shopify, WooCommerce, PrestaShop, Magento, OpenCart & MyCashFlow.

OGOship Ambassadors represent OGOship’s Logistics solutions in a positive light and by doing so help to increase brand awareness and sales and of course to deliver easy and flexible logistic solution within your area.

Interested? Please don’t hesitate to contact us at:

matilda@OGOship.com

Outsourcing Logistic Operations

Free your time from logistic operations

Outsourcing storage and shipments are no longer just for companies with large volumes. Actually, benefits of outsourcing are most vital to those who have limited time or investment resources in use.

Online stores can outsource all logistic operations. All inventory, pick&pack, packaging and delivery processes can be handled by a third party. In e-commerce outsourcing usually means that e-commerce platforms automatically transfer all shipment orders to a third-party warehouse management system. After the shipment has been picked, packed and shipped, the warehouse management system automatically transfers the shipment data back to the online store.

Shipments don’t need your attention – your customers do

For online retailers it is more productive to focus on adding value to the customer rather than the logistics chain. Sales and conversion can be increased by improving customer relations, marketing, sales actions or by SEO optimizing the site.
By outsourcing logistics operations, online retailers also ensure that the warehouse facilities are being kept up-to-date with digitalization, freight contracts are being negotiated yearly and delivery peaks are met. In addition, international deliveries and shipments with customs practices are done accordingly.

Free your time to boost sales

We at OGOship are here to assist you! We focus on the success and growth of our customers. Our core services include the development of our warehouse management system and integrations to the most common e-commerce platforms, optimization of shipment costs on the basis of shipment volumes and the ease of our customers’ everyday lives. Our many integrations ensure that our customers have the opportunity to upgrade their business platforms and still function ongoing everyday operations with OGOship.

At OGOship we also provide value-added services (PRO-services) that can be selected on a package-by-package basis. We offer you high quality 3D product photos, luxury packaging, flyers and attachments to shipments, priority shipments, the RePack recycled packaging system and much more.

Is OGOship for me?

Are you a starting online retailer with ambitious plans? Or is your store growing and booming? Or would you like to start international sales today? No matter what the stage or size of your ecommerce, OGOship offers you the logistics solutions and value-added services that bring your business to the PRO-level. By choosing OGOship you may focus on growing your business; we take care of nearly all the rest.

BENEFITS OF OUTSOURCING LOGISTICS

  1. Focus on growth
    Does maintaining your online store inventory use up time from the core business itself? Could you use your time more efficiently? Outsourcing storage and shipments can bring entrepreneurs time to focus on online marketing and sales as well as online store site optimizing, product descriptions, and thereby generating growth.
  2. Logistic services with experience
    For many business owners, the supply chain is not their first area of expertise, which can make optimizing of logistics more challenging. When outsourcing to a third party, you can rely on in-depth industry knowledge as well as a proven success. OGOship has designed the warehouse management system and value-added services to meet the demands of growing online stores.
  3. No fixed costs and ease of scaling
    If you are growing or entering new markets, or even experience seasonal changes, inventory levels and shipment needs naturally vary. It may not be possible to accurately predict the amount of warehouse space or the volume of shipments that your online store needs, but with outsourcing, it is easy to scale operations with minimum risk. With OGOship you only pay for action!

More information about OGOship service

GDPR and Online Store

EU Data Protection Regulation and online retailer

The great thing about ecommerce is that it is easier than ever to grow your business beyond your borders. The GDPR will apply in all EU member states from 25 May 2018. This General Data Protection Regulation supports cross-border trade and therefore applies to the processing of personal data of all citizens.

GDPR Defines Personal Data as follows: “Personal data” means any information relating to an identified or identifiable natural person (“data subject”); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person. (GPDR 4 art.)

This means that practically all information applies to personal data regulation. Once the legislation comes into effect, merchants must ensure that personal data is processed lawfully, transparently, and for a specific purpose. Once that purpose is fulfilled and the data is no longer required, it should be deleted.

Online Stores and Processing Personal Data

The regulation defines when personal data can be processed. Processing shall be lawful only if and to the extent that at least one of the following applies:

  1. (a) the data subject has given consent to the processing of his or her personal data for one or more specific purposes;
  2. (b) processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
  3. (c) processing is necessary for compliance with a legal obligation to which the controller is subject;
  4. (d) processing is necessary in order to protect the vital interests of the data subject or of another natural person;
  5. (e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  6. (f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

The merchant may process personal data according to orders. The merchant does not have to ask for consent for the processing of personal data. This is because the order is an agreement where the customer is a party. If a person registers as a customer, there has been made an authentic connection with the purchase, order, reservation, etc. This means that the parties in connection allow processing of personal data.

So, what is changing?

The processing of personal data will be based on an obligation to assign and requires documenting. Requirements for controllers are growing as well as increasing the individual’s right (data subject). In addition, non-compliance is sanctioned. The regulation also defines the obligations between controller and processor that processes personal data on behalf of the controller.

The principle of accountability

The General Data Protection Regulation (GDPR) introduces a new principle to data protection rules in Europe: that is accountability. Regulation requires that the controller is responsible for making sure all privacy principles are adhered to. Moreover, the GDPR requires that your organization can demonstrate compliance with all the principles.
Firstly, the organization must know what principles need to be adhered to. There are six principles set out in the GDPR. These are the principles of lawfulness, fairness and transparency, purpose limitation, data minimisation, accuracy, storage limitation, and integrity and confidentiality. One of the best ways to make sure these principles are adhered to is to make sure your internal privacy governance structure is set up correctly and comprehensively.

Email marketing

Merchants can send emails to customers if there is active consent or the email has been collected with an order and the customer hasn’t actively denied email marketing when given the opportunity. “The consent of the data subject” means any freely given, specific, informed and unambiguous indication of his or her wishes by which the data subject, either by a statement or by a clear affirmative action, signifies agreement to personal data relating to them being processed. Remember to mention email marketing on your Privacy Policy.

Controller vs Processor

GDPR defines different roles for parties handling personal data. It is important to understand the roles and requirements the role sets:

  • “Controller” means the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data;
  • “Processor” means a natural or legal person, public authority, agency or any other body which processes personal data on behalf of the controller. Software suppliers are for example processors, who save, store and processes personal data on behalf of the online store.

This means that online store will have several personal data processors such as onlinestore platform, OGOship warehousing platform, newsletter etc.

What to do now?

You can prepare your online store for the regulation by updating your privacy policy, especially regarding to profiling the customers. Under Article 4(4), data processing may be characterized as “profiling” when it involves:

  • (a) automated processing of personal data; and
  • (b) using that personal data to evaluate certain personal aspects relating to a natural person.

Specific examples include analyzing or predicting “aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.” Among privacy policy you need to update terms of use for your customers. Also keep in mind that the Controller needs to have a written contract with all processors.

Contract between Controller and Processor

GDPR sees merchant as Controller. Controller is the one who determines what data is collected and why. Processors are parties that actually store, save or process the data on behalf of the Controller.
The key requirements of the GDPR in respect of data processing terms is to have a written contract in place when appointing a processor (whether as a controller or a processor appointing a sub-processor). The contract must set out: the subject matter and duration of the processing, the nature and purpose of the processing, the type of personal data and categories of data subject and the obligations and rights of the controller.
The contract must contain the following minimum terms,

  • only act on the written instructions of the controller;
  • ensure that people processing the data are subject to a duty of confidence;
  • take appropriate measures to ensure the security of processing;
  • only engage sub-processors with the prior consent of the controller and under a written contract;
  • assist the controller in providing subject access and allowing data subjects to exercise their rights under the GDPR;
  • assist the controller in meeting its GDPR obligations in relation to the security of processing, the notification of personal data breaches and data protection impact assessments;
  • delete or return all personal data to the controller as requested at the end of the contract; and
  • submit to audits and inspections, provide the controller with whatever information it needs to ensure that they are both meeting their Article 28 obligations, and tell the controller immediately if it is asked to do something infringing the GDPR or other data protection law of the EU or a Member State.

In other words, data controllers, i.e. customers of data processors, shall only choose processors that comply with the GDPR, or risk penalties themselves. As supervisory authorities enforce penalties on controllers for a lack of proper vetting, processors may find themselves obligated to obtain independent compliance certifications to reassure their would-be customers.

Right of access by the data subject

The GDPR defines more right to data subjects. The regulation does not only define the rights but it also defines how the data shall be presented to the data subject.

Regulation defines that the Controller has to deliver information concerning about the personal data processing for the data subject in transparent and understandable format. Data subject shall have the right to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the following information: the purposes of the processing; the categories of personal data concerned; Data subjects have for example right to access his/her own data, right to rectification, right to be forgotten and erasure. The first time to act on these rights must be easy and free for the data subjects.

OGOship as data Processor

We at OGOship have tuned our internal processes, customer agreements and our warehouse management system to ensure that we are ready before May 2018. Our customers can continue with the legal transfer of personal data to our systems when the GDPR comes.

Ps. Please note that this post is for informational purposes only, and should not be considered legal advice.

Online Store and Cross-Border Sales

How to start Cross-Border Shipments with minimum risk?

Cross-border ecommerce has been growing for several years and shows no signs of slowing down. Online retailers are increasingly offering their products globally and consumer trust in buying international goods is strengthening.
It has been estimated that the global cross-border ecommerce will generate in excess of $1 trillion in sales for retailers by 2021. Cross-border trade comes with its own challenges though, from understanding overseas markets to currency conversion and international shipments.

The most common obstacles are:

  • Shipping costs for small volumes are expensive
  • Delivery times are too slow
  • Customs issues outside the EU require knowledge
  • Cost-effective freight contracts to all locations globally require large shipment volumes.

  • How to start?

    Shipping costs
    There are plenty of options for international shipments such as:
    – International letters and maxiletters offered by many postal companies
    – Fast door-to-door deliveries are a good way to engage customers worldwide
    – Pickup point shipments with international couriers.

    Delivery time
    International letters and maxiletters are more cost efficient and relatively fast in Europe (3 – 5 days) however to locations outside Europe the delivery times can exceed to even 2 – 4 weeks. Faster deliveries are done with international couriers such as DHL. Next day door-to-door deliveries are known to increase customer satisfaction and reordering. Online retailer with small shipping volumes can benefit greatly when using centralized volume based freight contracts.

    Customs
    Inside the EU there is are no customs. Even in European markets many online retailers have markets to expand to. Deliveries within the EU are fast and cost-effective. Shipments to non-EU countries such as Norway, for example, require appropriate customs documents. OGOship takes care of these documents for you. No extra charge!

    Start shipping globally tomorrow
    OGOship can help you reach new markets. By outsourcing logistics to OGOship online retailers can try new markets with minimum risk. OGOship covers the freight contracts globally and you can start with even one shipment.

    OGOship at you service

    • Integrations to most common online store platforms free of charge.
    • Outsourced warehouse and stock updates.
    • Fully automated order fulfilments and pick&pack -service.
    • Fast shipments all over the globe.
    • Global door-to-door shipments with pricing normally only possible with large volumes.
    • Automated customs documents for your shipments.
    • Easy and flexible Pick&Pack pricing. No hidden costs. You only pay for action!
    • PRO-services to bring your business to the next level.

    More information about International Shipping

    TOP5 Trends 2018

    E-Commerce Trends to Watch for in 2018

    The e-commerce market is changing continuously. New trends are coming so fast that previous ones have not yet even been implemented. So, what are the trends to look for now? Consumer behavior, customer experience and the rapid technological advances will rise in this year’s e-commerce trends. Here are a few tips to watch out for:

    Trends in 2018

    1. Knowing the customer is more important than ever.
    2. Customer Experience will be a competitive advantage.
    3. More online stores start cross-border sales.
    4. New technologies are being used in everyday operations.
    5. Growth is generated by courage, innovation and by understanding the customer.

    Knowing the customer
    The impatience and the level of demand for e-commerce customers is growing. Millennials will rise to purchase decision makers. They will bring in a new customer segment “video only”. In addition, the customer segment “mobile only” continues to grow.

    Make sure your Online Store provides interesting features for all target groups in both communications and technology. Customer understanding is important in every phase of the purchase flow. Customer understanding and experience will become the most important asset of your online store.

    Even small retailer can win a big race in the global market
    It’s common to think that an online store who can sell more cheaply or with a wider range is the only one to succeed in global markets. However, a small player can win the race by focusing on smaller niche markets or products and linking actions to the customer’s passions. Instead of price competition, focus on your strengths and build a story where the customer wants to be involved.

    The global market is just a shipment away – What’s your excuse not to be present in all markets?
    Selling locally doesn’t differ from selling nationally. Selling globally is almost as easy as selling locally. Why not reach global markets with the right partners?

    With OGOship’s easy and flexible logistics solutions you can outsource your warehousing and shipments. Global markets are just a shipment away. With OGOship you can ship worldwide with volume based freight contracts like a professional. Start your international sales today by selecting a few test products, approaching potential customers and see what happens! Starting international shipping has never been easier!

    New technologies are being used in everyday operations
    E-commerce markets are developing rapidly. There are many must haves: chatbots, voice recognition, augmented reality, bid data profiling, QR codes, omni platforms etc. However, smaller retailers cannot implement everything and keep up the pace in marketing. Luckily, the future is bright for retailers who adapt to the needs of their customers. Knowing the customers will be more important than ever. The online retailers who will find success in 2018 and beyond are the ones who can successfully evolve along with consumers.

    Outsourcing your logistics you can free your time on boosting sales and focusing on customers.
    Check out more about OGOship

    Sens.fi outsourced logistics to OGOship and focused on product development

    Outsourcing logistics enables your business to seek growth

    Sens.fi has been developing product innovation for Balayage dyeing needs. SENS Europe Oy, owner of Sens.fi, is an European company striving for quality products for women and men in beauty and good quality of life.

    In the first phase of operations, logistics were decided to outsource to third party. As a result, company’s resources were more efficient in product development, sales growth, as well as product brand building and marketing.

    Sens Europe’s managing director, Heikki Niemelä, emphasizes that the co-operation with OGOship has been cost-effective, flexible and reliable. Without logistics and warehouses storage system, our own investment was reasonable. “We have been able to focus on developing product design and Sens Balayage hair care products” Niemelä continues. At the beginning, the co-operation was started easily and quickly as the selected online store platform had ready free integration to OGOship warehouse management.

    Sens.fi is increasing product range rapidly. At present, product development work is in progress among their own hairdresser’s range of products. Outsourcing logistics to OGOship ensures SENS.fi the scalability of logistical operation. The number of products can grow rapidly and shipments to worldwide with competitive prices are easy to use. Niemelä also notes that “our developing expectations have been listened to and they have been taken forward in a decisive way. OGOship’s service is flexible and we are able to scale operation more easily when the business grows.”

    Sens.fi is established to offer a high-quality range of beauty care products from high-quality shampoos to everyday mail clippers. Everything that a woman needs for self-caring with a sensible price-quality rate.

    For more information:
    OGOship, Matilda Kivinen +358 40 160 9141 | ogoship.com
    Sens Europe, Heikki Niemelä +358 40 661 4881 | www.sens.fi

    Would you like to know more?

    Please feel free to ask us, we’re happy to help!

    We try to reply to all queries within 24 h.