Marketing

Did you know that 60% of the consumers are more likely to pay more money for products and services, if the online store was actively contributing to make a positive social and environmental impact? Do you know what are the best ecofriendly options for your online store?                            

The popularity of e-commerce is increasing every year. A cross border online store offers unseen opportunities, as well as challenges. The internationalisation of an online store’s operations has never been easier, at least in theory.

A Finnish consumer expects to be able to buy anything online. In 2017, the e-commerce market was estimated to be 8.5 billion euros. A year earlier, online sales in Europe totalled 530 billion euros. The growth of online sales has annually been around 14-15% according to The European E-commerce Report 2017.

The global e-commerce market grows each year. Consumers’ trust in online sales increases and orders are submitted more and more internationally. Succeeding in international competition requires a smart online store, marketing focused on the target group, efficient logistics chains as well as a selection of delivery methods out of which everyone can find a suitable delivery method. 

The two dimensions of e-commerce sales – the decision to order and the decision to keep the order.

In terms of the growth of an online store, we have discussed in previous texts the increase of online store visitor counts, converting visitors in to customers, as well as increasing additional sales for each order. Next, we shall discuss the essential dimension of an online store: how to confirm a customer's decision to keep an order?

The same rules of law for increasing sales profit apply to both an online store as a brick and mortar store or in solution sales. The more you sell to a customer, the better sales profit you will achieve. Before developing additional sales, the online store should ensure a sufficient number of visitors to the website by optimising the content of the site and the technical implementation, as well as by marketing and campaigning. When these two foundations of an online store’s sales are in place, we begin to develop additional sales and cross sales.